It’s All Right Now
May 22 - July 1
When entire communities, cities, or nations are tested, specific symbols and slogans tend to emerge as points of connection or collective rallying cries. The repeated chorus that “we’re all in this together” offers comfort in unity, but doesn’t necessarily reflect the spectrum of experiences, sentiments, and thoughts that we each hold.
Twenty Toronto-based artists were commissioned to respond to a simple inquiry: “What words are you living by?” The artists each created powerful textual responses in their own visual styles that, together, speak to the diversity and multiplicities of this complex moment: hopeful, fearful, forward-looking, introspective, joyful, even rousing.
It’s All Right Now manifests first on generously-donated digital billboards across the city (including along the Gardiner Expressway and at Yonge-Dundas Square). Sites that had, in “the before”, been platforms for consumer marketing, and just weeks ago used to share mass directives on public health safety and social distancing guidelines, are re-tuned for a newly honest and artist-driven dialogue.
For the weeks to come, this project will continue to roll out on Toronto’s streets, walls, civic landmarks, and digital public spaces, and along the Waterfront and The Bentway itself; claiming the city itself as a canvas and reaffirming the importance of the public realm. (Find and see this project in person!)
We hope that you too will add your voice to It’s All Right Now by joining us in building a collective time capsule.
ABOUT THE BENTWAY
The Bentway Conservancy re-imagines how we build, experience, activate, and value public space.
Our work is anchored by The Bentway site itself, located under Toronto’s Gardiner Expressway, which we operate, maintain, and program as a platform for creative practice, public art, and connected urban life. The Bentway is a proud member of The High Line Network, an international network of projects that transform underutilized infrastructure into a new urban landscape.
Phase 1 of The Bentway is located just steps from the Waterfront, under the Gardiner between Strachan Ave and Fort York Blvd, on the grounds of Fort York National Historic Site.
Cossette is a community of more than 700 creative people, bringing together experts from all disciplines to offer integrated brand experiences unlike any other.
Over the past 50 years, Cossette has expanded across the country and beyond borders. Teams act locally for a global impact. Thanks to its work for powerful, high-potential brands, Cossette was named Canada’s Agency of the Year in 2016, 2017 and 2018. To learn more, visit cossette.com.
Special thanks to: Daniel Shearer, Lukas Levert, Andrew Cresswell.
ABOUT THE WATERFRONT BUSINESS IMPROVEMENT AREA (BIA)
Representing businesses along the Queens Quay corridor between Bathurst and Yonge, the Waterfront BIA supports the continued growth of the waterfront as a premier destination that is well-connected to the rest of the City and is beautiful, clean and vibrant year-round. The BIA’s Waterfront ReConnect vision for improvements to north-south connections under the Gardiner drew significant inspiration from The Bentway. Designed by Ken Greenberg and PUBLIC WORK, Waterfront ReConnect was released in 2019 with a pilot project at Rees Street underpass.